Agricultural Public Awareness & Policy

Research: 24% of farmers are unaware of the concept of Tropical Agriculture

CropLife Brasil Launches Educational Campaign to Drive Regulatory Stability and AgTech Investment

While Brazil remains an agricultural giant feeding more than 10% of the global population through its science-driven production systems, a new Nexus study reveals a prominent gap in sector knowledge: 24% of surveyed agribusiness entrepreneurs, journalists, and public officials are completely unfamiliar with the definition of Tropical Agriculture. Although 80% of respondents agree that on-farm yield depends heavily on technological investments, CropLife Brasil’s new institutional initiative highlights that managing continuous year-round cultivation and three harvests a year requires an equally modern regulatory framework. Led by Ana Repezza, the campaign aims to foster long-term public debate to secure legal certainty, preserve competitive market gains, and accelerate critical innovations in sustainability.

Brazil is one of the world’s largest agricultural powers. Developed based on science, technology and innovation, Brazilian tropical agriculture is the productive model that allows food production throughout the year and guarantees food security for more than 10% of the world’s population. To showcase this scenario and the role of this model, CropLife Brasil launched, last Wednesday (27), the campaign “What is it that only Brazil has?”, which contributes with technical information and encourages debate on the subject.

“What only Brazil has is this: tropical agriculture, a very rich climate, sunshine all year round, vegetation with different biomes, which allows us to produce in a different, unique way,” points out the president of CropLife Brazil, Ana Repezza. The leader reaffirms the importance of investing in technology to maintain Brazil’s relevance as a food producer. “We have all the favorable climatic conditions, but we need to maintain the level of productivity, innovation, and research that guarantees our continued role as protagonists in food security and renewable energy in the world.”

However, even with the advances, the country’s agriculture still faces challenges in popular understanding of the complexity of this production model. A survey conducted by Nexus, during the construction of the CLB campaign, with parliamentarians, executive branch employees, journalists, and agribusiness entrepreneurs, indicates that 80% of people agree that productivity in crops depends on investments in technology. However, 24% of those interviewed are unaware of the meaning of the concept of Tropical Agriculture.

Repezza also highlighted the need to foster legal certainty in the sector. “We have three harvests a year, we have no-till farming, and this deserves and needs a regulatory system that is up to the task so that we can maintain our competitive gains, both in Brazil and in the international market.”

The CLB initiative reinforces the central role of building a solid regulatory environment and investing in innovation, technology, and sustainability for agricultural continuity. The campaign also includes long-term actions that contribute to expanding and improving the public debate on Brazilian agribusiness.

CropLife Brasil (CLB) – Communications & Institutional Affairs

São Paulo, Brazil | Industry Survey Report | June 2026 | croplifebrasil.org