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Hello Nature has officially entered a new era with the launch of its bold new payoff: “Say hi to a healthier life.” This strategic repositioning highlights the critical link between agricultural inputs and the health of people and the planet, reinforcing the company’s commitment to the One Health framework. Hello Nature Enters a New Era:…

The Elliott Group has officially launched 48SPARKS™, a new spin-off media company designed to bridge the gap between complex agricultural innovations and the farmers who need them. Co-founded by Kelly and Cody Nowels, the new venture focuses on high-quality storytelling to drive the adoption of ag tech, including robotics, AI, and biologicals. By leveraging professional…

Rovensa Next continues to expand its leadership in sustainable agriculture with the European launch of Orocide® Plus and Tulga Spinex. These new biosolutions offer authorized control for late blight in potatoes and broad-spectrum pest management in organic crops, reinforcing the company’s commitment to low-impact farming. Rovensa Next strengthens its comprehensive biosolutions portfolio in Europe with…

Biolevel MaizeNP Dry Planterbox Treatment Now OMRI Listed® Biolevel continues to expand its organic portfolio with the announcement that its MaizeNP™ Dry Planterbox Treatment is now OMRI Listed® for use in the United States and Canada. This new listing answers a specific demand from organic growers for a convenient, dry formulation that integrates easily into…

Agrifood Systems in National Adaptation Plans: FAO Report Reveals Gaps Agrifood systems in National Adaptation Plans (NAPs) are widely recognized as the first line of defense against climate change, yet they remain critically underfunded. A landmark report released by the Food and Agriculture Organization (FAO) and UNDP at COP30 highlights a severe disconnect between the…

Ecovelex 2025: Temporary Approval Granted in Italy for Maize Season The Ecovelex 2025 outlook for Italian agriculture is positive, as Eden Research plc has announced that its sustainable bird repellent has been granted temporary authorization in Italy for the 2026 maize growing season. This renewal ensures that farmers will have continued access to effective, eco-friendly…

Kemin Industries Launches Valena™ FLOW to Boost Crop Yields Kemin Industries introduces Valena™ FLOW, a breakthrough foliar nutrition solution for U.S. growers designed to elevate crop performance. By combining 1,3-β-glucan and zinc oxide, this novel liquid suspension optimizes nutrient uptake and plant vigor from the growing season’s start through harvest. Kemin Industries, a global ingredient…

Valena™ FLOW Introduced by Kemin: Novel Foliar Tech for Yields Kemin Industries has officially launched Valena™ FLOW, a cutting-edge liquid foliar nutrition solution specifically engineered for U.S. growers to maximize plant potential. By leveraging proprietary microalgae technology, this product significantly enhances nutrient uptake and plant vigor, delivering proven yield increases in high-value crops ranging from…