Hello Nature Enters a New Era: Leading the Health Revolution in Agriculture

Hello Nature Announces New Payoff: Say hi to a healthier life.

Novara (Italy), December 2nd, 2025 – Hello Nature, a pioneering company specializing in bio-based solutions for agriculture, today marks a major milestone in its evolution, unveiling a bold new positioning that places health at the very heart of agricultural innovation. The company announces the launch of its new payoff — “Say hi to a healthier life” — a statement that reflects both its mission and its impact.

The move is rooted in a powerful and urgent truth, often underestimated: Agricultural inputs are the first link in the health chain. From soil fertility to plant resilience, from nutrient-rich food to the well-being of people and ecosystems, Hello Nature’s technologies influence health in all its forms.

“Health concerns us all, and it begins long before we sit at the table — it begins in the field. Food shapes our health, and agriculture shapes our food,” says Luca Bonini, CEO of Hello Nature. “Our innovations do not just improve agronomic performance, they elevate health in all its forms. Every biostimulant, every bio-based input we develop reinforces the chain that connects healthy soils, healthy plants, healthy food, healthy people, and ultimately, a healthier planet. And we have the science to prove it.”

Innovations Designed to Improve Health

Hello Nature’s technology platforms are uniquely aligned with the One Health and Planetary Health frameworks:

• Biostimulants of vegetal origin: Enhance nutritional value, hygienic and sanitary quality of food, also strengthening crop resilience to stress and optimizing nutrient use efficiency.
• Biochelates: Deliver targeted micronutrients with superior efficiency, supporting natural biofortification and reducing chemical use, enhancing commercial and sanitary quality of food.
• Bio-activated microbials: Restore soil biodiversity, support nutrient cycling, and improve soil health — key pillars of ecosystem health and balance.
• Bio-based fertilizers: Improve nutrient use efficiency, restore soil fertility, and support regenerative farming practices.

Together, these technologies reinforce a simple message: health begins long before the food reaches our plates — it begins in the field; and more precisely, with agricultural inputs.

This new era positions Hello Nature not only as a leader in the bio-based input sector, but as a pioneer in a global shift: from agriculture as production, to agriculture as a foundation of health.