The global agriculture sector is undergoing rapid digital transformation, and
Farmers Business Network (FBN) is accelerating that shift with an expansion of its
AI-powered agritech platform backed by $50 million in new funding. The move underscores
a continued focus on innovation, access, and farmer empowerment.

Scaling technology for farmers at every level

Evolving from a farmer-to-farmer knowledge network to a full-stack agritech ecosystem,
FBN now serves a community of 117,000+ member farms across the U.S. and Canada.
The platform brings next-generation digital tools that streamline decisions, boost
productivity, and enable transparent input sourcing for operations of all sizes.

A marketplace designed for speed and trust

A key differentiator is FBN’s robust e-commerce experience, offering
7,200+ agricultural products across seed, crop protection, livestock inputs,
and equipment. With next-day delivery coverage in many regions, the platform
reduces procurement friction and improves in-season responsiveness, helping growers
compare options, discover value, and buy with confidence.

• Unified catalog spanning private-label and third-party products
• Transparent pricing and simplified checkout
• Logistics network optimized for timely deliveries

“Norm” — an AI agronomy assistant for always-on guidance

At the core of the expansion is Norm, FBN’s large language model trained on
agronomic data. Norm provides instant, context-aware guidance to support day-to-day
decisions from planting to protection and harvest.

• Instant answers to agronomy questions
• Personalized recommendations by crop, soil, and geography
• Decision support across the season for practical, actionable steps

Financial support embedded in the platform

Complementing its technology and marketplace, FBN has extended nearly
$3 billion in financing to date, easing capital constraints for input purchases
and technology upgrades. By integrating credit with procurement, the ecosystem gives
growers more flexibility to align spend with operational cycles.

What this means for digital agriculture

FBN’s latest push shows how AI, e-commerce, and embedded finance can converge into
a farmer-centric operating system. As agriculture navigates climate volatility, supply-chain
complexity, and margin pressure, this model demonstrates how data and software can improve
resilience and profitability without adding workflow burden.

Key takeaway: This expansion is less about flashy tech and more about
re-defining the farmer experience—faster access to inputs, on-demand agronomy,
and pragmatic financing—within a single, scalable platform.