Vittia, a reference in sustainable agriculture, is kicking off 2026 by celebrating its 55th anniversary with a new strategic positioning: “Sou Raiz, Sou Vittia” (“I am Root, I am Vittia”). The campaign honors the company’s legacy while highlighting its massive expansion into high-tech biological defense and nutrition.
Vittia Launches “Sou Raiz, Sou Vittia” to Mark 55 Years of History and Innovation
São Joaquim da Barra (SP) – January 2026
Vittia presents its new positioning to the market—”Sou Raiz, Sou Vittia”—and the campaign “My roots, new stories,” marking a year of celebrations focused on honoring the legacy that sustains its technological expansion. The company reinforces the pride of a trajectory built on solid roots and a keen eye for the future, uniting technology and innovation.
“Our roots give us the support necessary to grow and reach new heights. The campaign symbolizes the union between tradition and innovation, highlighting that the future of sustainable agriculture is built on solid foundations,” said Renato Miranda, Marketing Director at Vittia.
- From 1971 to Now: Founded as Biosoja, the company rebranded to Vittia in 2016 and completed its IPO on the B3 stock exchange in 2021.
- Industrial Powerhouse: Vittia possesses the largest biological pesticide factory in Latin America, located in São Joaquim da Barra, with a production capacity of 15 million L/kg.
- Innovation Hub: With over 1,100 employees and two major R&D centers, Vittia leads in developing biological control, inoculants, and special fertilizers.
Recognized as one of the largest companies in an extremely technical sector, Vittia has consolidated a complete portfolio of effective and sustainable solutions. The new campaign will feature various actions throughout the year, reinforcing the company’s ethical commitment, tradition, and solidity.
Leave a Reply