Two international leaders in biocontrol, M2i Group (France) and Pherobio (China), have entered into a major cooperation agreement. This alliance aims to accelerate the development and global distribution of next-generation pheromone solutions, specifically targeting key pests in maize and rice.
M2i Group and Pherobio Enter Strategic Cooperation to Revolutionize Global Biopesticides Market
Yangling, China — November 2025
Two international leaders in biocontrol and pheromones, the French company M2i Group and the Chinese company Pherobio, have announced a long-term agreement including technical, industrial, and commercial cooperation. This strategic alliance was concluded during a meeting in Yangling between Philippe Guerret, CEO of M2i Group, and Mr. Cui Yinzhong, Chairman of Pherobio.
This partnership marks a major milestone for the industry, paving the way for more advanced and efficient solutions soon to be made available to farmers. The two companies intend to strengthen their cooperation in research and development by combining their respective expertise, technology platforms, and field trial networks.
- Mutual Supply & Distribution: Reciprocal commercial arrangements for active ingredients and finished products in their respective markets.
- Accelerated Innovation: Joint R&D to shorten time-to-market for new pheromone-based solutions.
- Field Crop Focus: A particular focus on deploying solutions for maize and rice against key insect pests worldwide.
“I am very pleased to conclude this highly synergistic partnership between our highly complementary product lines, technology platforms and geographic footprints,” said Philippe Guerret, CEO of M2i Group.
Mr. Cui Yinzhong, CEO of Pherobio, added: “By joining forces, we will be able to accelerate the development and adoption of pheromone-based solutions in major crops… and provide farmers with more effective and environmentally friendly alternatives.”
Leave a Reply