Rovensa Next Appoints Victor Sonzogno As New Head Of Brazil To Drive Strategic Growth And Market Leadership

Rovensa Next, the global leader in biosolutions, announced today the appointment of Victor Sonzogno as its new Head of Brazil, effective immediately. This strategic hire underscores Rovensa Next’s commitment to strengthening its market position and accelerating its ambitious growth agenda in the region.

Sonzogno’s distinguished career of over twenty-two years leading operations for foreign groups across Brazil and Latin America, is marked by strong performance in the biologicals sector and strategic consulting. He is renowned for his expertise in accelerating results, business development, restructuring, and post-acquisition integration, consistently bridging global strategies with effective local execution. As a leadership team member for agribusiness companies, he has a proven track record of surpassing challenging budget targets and expanding biologicals awareness.

“I am incredibly excited to become a part of Rovensa Next and join the talented Brazilian team” claimed Sonzogno. “Brazil is in a pivotal moment on biosolutions adoption and quality differentiation among suppliers. I am certain Rovensa Next’s comprehensive biosolutions portfolio, technology, and enlarged sales and technical teams in Brazil can deliver exceptional value to Brazilian Agriculture, growers and partners, while fostering innovation and accelerating our growth.”

Reporting directly to Riccardo Vanelli, Chief Commercial Officer, Sonzogno’s deep knowledge of the biologicals sector, combined with his strategic mindset and robust network across regulatory, legal, and agribusiness sectors, will be instrumental in consolidating Rovensa Next’s strengths and expanding its impact in the vital Brazilian market.

Rovensa Next boasts a significant presence in Brazil with over five hundred employees and two advanced production plants. The Campinas facility specializes in bionutrition, biofertilizers, and biostimulants, especially microorganism-based products, housing an Excellence Center for Biological and Microorganism Product Design and a Pilot Plant for formulation development. The Arapongas plant focuses on biocontrol products and orange oil-based adjuvants. This strong local infrastructure and dedicated R&D teams underscore Rovensa Next’s commitment to innovation and execution in Brazilian agriculture.

“We are thrilled to welcome Victor Sonzogno to Rovensa Next as our new Head of Brazil,” stated Riccardo Vanelli, Chief Commercial Officer. “His proven track record of leadership, strategic vision, and deep understanding of the agribusiness landscape, especially in biologicals, will be invaluable as we reinforce our market positioning in this growing region and drive our strategic journey forward.”

DRIVING TRANSFORMATIVE GROWTH AND REGIONAL LEADERSHIP

Prior to joining Rovensa Next, Sonzogno spent over eleven years leading Syngenta Biologicals in Brazil, and as Head of LatAm, including nine years as Head of Valagro commercial and industrial operations in the region. Under his leadership, the company achieved high growth and distinct market recognition in the biological and special nutrition sector, through strategic redefinition, crops focus review, sales teams overhaul, team transformation, and portfolio expansion.

His extensive background also includes eleven years in Management Consulting as Founder and Managing Director of VEX Consultoria and Manager of the International Division at Ambrosetti, advising European companies establishing market entry strategies in Brazil. Victor Sonzogno holds a Postgraduate Certificate in Leadership from MIT/Columbia/Tuck, an Executive MBA in Finance from IBMEC/INSPER, a Project Management (PMBOK) certification from Poli-USP, and a B.A. in Business Administration from FEA-USP (2003).