A dynamic and strategic leader in agricultural biotechnology, he has a proven track record of translating scientific innovation into commercial success. With more than 40 years of experience, his career spans high-impact roles in biostimulants, biopesticides, conventional agrochemicals and regulatory affairs. Skilled in strategic marketing, licensing, mergers and acquisitions (M&A) and portfolio development, he has also contributed to shaping industry standards and policies at both the EU and national levels.

Rob now channels this breadth of expertise into Global BioAg Innovations (GBI) and Global BioAg Linkages (GBL). At GBI he drives innovation by connecting science with scalable market solutions.

The BioAg industry is experiencing rapid changes driven by the increasing demand for sustainable farming practices, enhanced productivity, and environmentally friendly solutions. Achieving success in this field requires more than just high-quality products; it also necessitates expert advice, strategic planning, and operational support. At BAW Advisory, we understand the challenges and opportunities within the BioAg sector.

Our Mission

BAW Advisory was founded to empower BioAg companies to innovate, scale, and succeed in a rapidly changing dynamic industry. We are dedicated to building strong partnerships with our clients and delivering customized solutions that address their unique business objectives and challenges, by offering fractional advisory as partners.

Our Key Services

• Business, GTM and Strategy Mentoring: Launching innovative solutions involves more than just scientific knowledge; it requires a solid understanding of the market and effective strategic execution. We mentor businesses in developing their go-to-market (GTM) strategies, assisting them in refining product positioning, streamlining operations and optimizing distribution networks.
• Regulatory and Field Development: Navigating regulatory requirements can be complex and time-consuming. Our services offer expert guidance to ensure compliance and simplify field trials from concept to commercial launch. This support empowers companies to bring their innovations to market efficiently and with confidence.
• M&A, Licensing and Investments: Growth typically occurs through strategic partnerships, acquisitions and investments. We assist clients in navigating complex mergers and acquisitions (M&A), evaluating licensing opportunities and securing investments with confidence.

Our Approach

What sets BAW Advisory apart is our hands-on, customized approach. We do not believe in a “one-size-fits-all” approach to consulting. Instead, we immerse ourselves in your business, understanding your unique needs and providing practical, actionable solutions at a pace and scale that works. We are realistic and flexible. Our global perspective, combined with deep BioAg expertise, allows us to deliver insights and strategies that are both visionary and executable.

Why Partner with BAW Advisory?

BioAg is the future, fueled by advancements in biological solutions, digital agriculture and sustainability initiatives. At BAW Advisory, we are not just consultants; we are your partners in growth. Together, we can help you navigate complex markets, unlock new opportunities and make a lasting impact on agriculture worldwide.