Nutrien Ag Solutions is taking a bold step in transforming how US farmers manage their operations. They have announced the expansion of the innovative Nutrien HUB digital platform. Designed as a comprehensive, one-stop solution, the HUB integrates agronomic expertise, retail services, environmental insights, and financial tools into a single, streamlined system.

By putting performance and payment capabilities directly in the hands of growers, it eliminates unnecessary complexity. Consequently, it saves valuable time and provides farmers with the clarity and control they need to make informed decisions.

Streamlining Farm Management

LOVELAND, CO (September 17, 2025) – The Nutrien HUB digital platform is an online portal designed to bring retail services, agronomic recommendations, and financing together. This innovative tool offers a faster, simpler, and more connected way for farmers to manage their operations.

The platform empowers growers to make smarter, quicker decisions by putting critical tools at their fingertips. Whether it’s enrolling in financing programs, applying for credit, or making secure online payments, the HUB simplifies the process. With retail and financial services now tied together, the Nutrien HUB enhances how growers plan, purchase, and manage their accounts throughout the season.

“Farmers need more than inputs – they need a partner who helps them manage complexity with clarity and speed,” said Rob Clayton, Senior Vice President of North American Retail. “The Nutrien HUB is designed for farming. It ensures growers have access to the right tools and offers, when and where they need them.”

Key Capabilities Available Today

The expanded platform offers several powerful features for US farmers:

• Credit Applications: Submit and receive results online within minutes, helping growers establish or expand credit faster.
• Online Payments: A secure, 24/7 option for managing balances and avoiding late fees.
• Paperless Statements: Easy-to-read digital statements that eliminate delays and simplify recordkeeping.
• Financing Offers: A streamlined way for growers to view and act on programs directly within the platform. Instant notifications are sent to their crop consultant.
• Weather Insights: Quick access to daily videos providing agronomic analysis of weather conditions and field-level details.
• Crop Planning: Collaborate with your crop consultant to achieve your desired agronomic outcomes.

Looking Ahead

Nutrien Ag Solutions is actively developing additional capabilities. This includes tools that will allow a grower to enroll in competitive financing offers to further expand grower control and convenience.

“The Nutrien HUB represents a major milestone in how we support our customers every day, not just during the season,” added Clayton. “By uniting our retail expertise with Nutrien Financial in one platform, we’re making it easier for growers to focus on what matters most – running productive, profitable farms.”

For more information on the Nutrien HUB, reach out to your local Nutrien Ag Solutions crop consultant, or visit their website.