Loveland Products, Inc., the proprietary products company for Nutrien Ag Solutions and a leader in crop input solutions, has introduced three new innovations to the Canadian market. These additions are designed to support farmers in improving crop resilience, nutrient efficiency, and herbicide performance under diverse environmental conditions.

The new lineup includes BLACKMAX WSG, a granular carbon-based soil enhancer; Radiate Plus, a foliar-applied biostimulant for early plant development; and Prevade, a soil-applied utility modifier that enhances herbicide performance.

BLACKMAX WSG
This dry, granular biostimulant is applied in-furrow at planting. It promotes the proliferation of beneficial soil microbes that are involved in nutrient cycling, enhancing the availability of soil nutrients to the crop. Powered by Loveland’s proprietary C2 Technology—a unique carbon extraction and reaction process—BLACKMAX WSG improves nutrient availability, stimulates microbial activity, and supports overall soil health and function.

Radiate Plus
Formulated for foliar application, Radiate Plus combines two plant growth-promoting hormones—IBA and Kinetin—with a balanced package of plant-available macro- and micronutrients. This formulation accelerates early-season root and shoot growth, improves crop vigor, and increases stress tolerance. Radiate Plus is compatible with a wide range of tank-mix partners and fits seamlessly into early-season crop plans for canola, cereals, soybeans, lentils, peas, corn, and potatoes.

Prevade
Specifically developed for pre-plant and pre-emergent herbicide applications, Prevade is a vegetable oil-based utility modifier. It is designed to improve herbicide performance in variable Canadian field conditions by reducing leaching and lateral movement caused by rainfall or irrigation. Prevade enhances residual weed control, improves herbicide activation, and safeguards against early-season weed competition—an essential benefit for crops like canola, cereals, soybeans, peas, and lentils.

With this launch, Loveland Products continues its commitment to offering advanced, field-proven technologies that empower Canadian growers to optimize performance and achieve sustainable yield gains.

Source – Loveland Products