Bioline Agrosciences, a global leader in sustainable biological crop protection, has announced the appointment of Benoit Genot as its new Chief Marketing and Innovation Officer (CMIO). With a career defined by global leadership in the biologicals sector, Benoit brings extensive expertise in advancing sustainable agriculture and turning scientific innovation into practical market solutions. In this pivotal role, he will spearhead Bioline’s global marketing strategies and accelerate innovation across its product portfolio. His appointment reinforces Bioline’s commitment to environmental stewardship, grower-focused value, and resilient farming practices. By combining science, creativity, and purpose, Benoit will play a central role in shaping Bioline’s vision of transforming crop protection with nature-inspired solutions designed to perform.
Read the Full Press Release below –
Bioline Agrosciences Appoints Benoit Genot as Chief Marketing and Innovation Officer
Paris, France – September 4, 2025 – Bioline Agrosciences, a global leader in sustainable biological crop protection, has announced the appointment of Benoit Genot as its new Chief Marketing and Innovation Officer (CMIO).
Strengthening Global Vision
Benoit Genot joins Bioline with a proven record of global leadership in the biologicals sector. His career is marked by deep expertise in advancing sustainable agriculture and developing strategies that connect science with practical market applications.
At Bioline, he will lead the company’s global marketing initiatives and drive innovation across its product portfolio. His role will integrate science, creativity, and purpose—furthering Bioline’s mission of delivering nature-inspired solutions that are designed to perform.
Commitment to Sustainability
This leadership appointment underscores Bioline’s continued commitment to:
- Environmental stewardship – developing crop protection solutions that reduce reliance on chemical inputs.
- Meaningful value for growers – ensuring farmers worldwide benefit from practical, high-performing biological tools.
- Resilient agriculture – supporting farming practices that protect ecosystems while meeting global food demands.
Company Statement
“At Bioline, we believe in transforming crop protection through biological solutions inspired by nature and designed to perform. In this strategic role, Benoit will lead our global marketing efforts and drive innovation across our portfolio—integrating science, creativity, and purpose to shape the future of sustainable farming. His appointment reflects our continued commitment to environmental stewardship and delivering meaningful value to growers worldwide.”
About Bioline Agrosciences
Founded in 1979 in Colchester, UK, Bioline Agrosciences today operates worldwide with a strong presence in Europe, North America, and more than 30 countries. The company specializes in the production and distribution of beneficial insects and mites for integrated crop management.
Its expertise serves growers of high-value protected crops such as vegetables, ornamentals, soft fruits, and berries. Bioline’s solutions are recognized for supporting integrated pest management (IPM) strategies that combine productivity with ecological responsibility.
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