The use of biologicals continues to expand globally, moving from a mainstay of the specialty crop market to a slow creep into row cropping. Most often, those in the value chain closest to the consumer are early adoptees of biologicals, as seen in the vine market in France. Yet even the most conventional of farmers are demonstrating their openness to change and ability to adopt new ways of thinking and doing. In fact, in 2023, 51.5% of all French farmers used biopesticides.

Stepping back and looking at brand and product level, the increase in mergers and acquisitions in the biologicals field is notable, with major players also funding venture capital brands to utilize AI technology to create biological products.

The race is on to be the first in the market with a selective bioherbicide, at which point the billion-hectare row crop opportunity will truly open up the biologicals market. The biopesticide row crop spending in Brazil was 10 times that of the USA in 2022, a number set to skyrocket as products come to market and solve the greatest challenges for arable farmers

Leveraging competitive advantage through data analytics

Utilizing data and analytics on the behaviors of farmers and adoption trends of biological products can give unprecedented insights to agribusinesses looking to grow in this rapidly expanding sector.

Kynetec uses its unrivaled market access and unmatched expertise to deliver leading biopesticide market data from 100,000+ farmers across the US, Europe, and Brazil. Aimed at conventional or BioAg brands, marketing, sales, or R&D teams, the BioLogika dashboards deliver precise biopesticide market data and insights into the size and trends of the entire biopesticide market.

Justyna Strug, Senior Director, Global FarmTrak Strategy at Kynetec, explains: “BioLogika offers subscribers new, previously unavailable data-driven insights. The dashboards are intuitive to use, enabling the data to be interrogated with ease, speed, and flexibility. They provide a rich insight for teams wishing to make strategic decisions at this transitional time in agriculture.”

Turning data into tangible action

In Brazil, where soybean crops are increasingly challenged by nematodes, the biologicals market increased to ~$ 827 million in 2022-23. BioLogika allows users to view market size, market potential, grower adoption, spend per acre/hectare, and understand product adoption and agronomic practices in both row and specialty crops opening up potential access to these global markets for agribusinesses.

For example, in the US from 2018-2022, California increased Biopesticide spend by 115% in specialty crops, while in Iowa and Illinois, row crop biopesticide spending increased by 400%. These sorts of insights are the first step toward clarity of a market position and such data is tangibly used by clients to formulate cornerstones of their go-to-market strategy.

If you’d like to find out more about BioLogika, visit Kynetec.com/biologika